Fundamentals of SEO
Without the proper amount of on-page and off-page optimization, you’ll never generate the traffic to your website through Google and other search engines. Search Engine optimization is the process of optimizing the website to target the keywords in Google. Digital Marketing Course in Chennai offers the well trained MNC professionals as trainers. For example if your website sells the mobile phones, your SEO goal is to rank in the first one to three results for “buy mobile phones online”.
Many of the aspects of digital marketing are constantly changing. New updates to Google’s search algorithm like Panda and Penguin mean that the SEO world has changed from since 2012.
It is important to learn the course in any institute and with the someone who is in the industry of Digital marketing for quite long and understand the Google’s recent updates. It is also important to learn using with latest Hummingbird algorithm update.
Master PPC and CPM advertising
Using SEO Campaigns can take years to achieve their goals, you can start generating the leads, clicks and conversations in an hour using pay-per click (PPC) advertising. PPC is a broad term that covers everything from Facebook Ads and Google Ad words to private ad networks and media buying. Once you know the fundamentals of paid advertising. Digital Marketing Training in Chennai is the best training institute for this course. Then you can manage the search, display and contextual campaigns.
There’s search marketing which is similar to SEO and instead of optimizing your website to rank for certain keywords and you bid for traffic from target keywords using Google’s Adwords Search Network. Display advertising is different and instead of bidding on traffic from searchers. We can bid on traffic from banners on targeted websites. We can order the display ads using Google’s Display Networks or hundreds of other advertising networks. If you become an advanced PPC expert, you can set up your own ad server and buy advertising space directly from website owners.
Social Media Marketing
For making traffic through the Social Media like Facebook, Google+, LinkedIn and Twitter these are the powerful tools for developing and marketing your business. Digital Marketing Chennai offers the training from top IT professionals. Although social media might seem like an ‘organic’ form of marketing there’s a lot more than meets the eye to the Facebook promotion.
The benefit of social media is that easy to combine with the other elements of digital marketing. We can promote articles on the Facebook to boost your SEO or use the Facebook Ads to generate the leads with your skills in SEO.
Art of Email Marketing
Direct mail has been transformed into email marketing and it’s one of the most effective ways to build an audience of loyal, interested customers. Digital Marketing Courses in Chennai at FITA is the best training institute with unique teaching methodology. If you’re running an online business and you were not collecting the mails throwing an incredible amount of money away. The successful campaigns also need the copywriting skills and a mastery of persuasion tactics. While building the email list will take the time and benefits can be absolutely massive.